Yeti Roadie 15 Wild Rose

Yeti's Roadie 15 hard cooler now comes in Wild Rose, a dusty pink body with a darker rose lid, strap and logo, for $200. It is the eighteenth colorway of a cooler that has not otherwise changed.

The construction is the same as every other Roadie 15. A rotomolded shell, Yeti's Permafrost insulation, a form-fitting Interlock System and a Coldlock gasket to keep the seal tight. The Quicklatch buckles and Bestdam drain plug are black on this version, which is the only concession to contrast against all that pink.

Size is the actual argument for this cooler, and it has not changed either. It holds 22 cans or takes a standard wine bottle and a two-liter soda bottle on their side, which makes it small enough for a desk and still useful on a tailgate. Non-slip Bearfoot feet keep it in place on wet or dry surfaces, which is a plain fact about the design rather than a scene.

What Yeti has done here is repaint a settled design for people who already own a gray Roadie and want a second one in a color that photographs better. The insulation, the latches and the price are all unchanged. A hard cooler is a long-term purchase, and color is the only decision left once the engineering is settled.